![]() In part, this could be because (despite warnings from many emergency preparedness teams) many government seemed blindly unprepared for a class of calamity regularly experienced across the entirety of human history. Humans have met such crises before.Īpple’s approach to crisis is to focus on its business. Most of the forecasts I’ve seen predict the economic and social damage of COVID-19 will exceed the damage done by the 2008 near collapse of the global financial system. In other words, Apple has a track record when it comes to innovating its way through recession. And that's exactly what we'll do this time." In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place - the last thing we were going to do is lay them off. "We've had one of these before, when the dot-com bubble burst. Even during that crisis, Apple’s iPhone transformed the mobile industry and spawned a new connected age. This isn’t a new plan. This has been Apple’s approach since Steve Jobs returned to the company he started when it was a few weeks away from financial collapse. It was the approach Apple took during the dotcom bust, which is when its resurgence really began and soon after which the iPod took the world by storm.Īpple used this tried and tested road map once again in 2008 when we entered the last global recession as banks somehow managed to siphon money away from the entire planet. Write to Hyung-Kyu Kim at Cheon edited this article.To keep investing in R&D and the development of future products and services. Last year, Hyundai Mobis unveiled its mid-to-long-term strategy by shifting its business focus from traditional auto parts toward future mobility technologies and services. Its vehicle services may include teleoperation, remote diagnostics, Over-The-Air (OTA) updates, and fleet management that allows customers to manage hundreds to thousands of mobility units in real-time. The company’s RMA under development, which is set to equip 5G telecommunication modems based on a high-performance electronic control unit (ECU), is a user-friendly platform that provides customized services for each mobility service operator. The commercialization of RMA is predicted to expand Hyundai Mobis’ potential clients to not only robotaxi and robo shuttle bus operators but also logistics, construction, mining, agriculture and last-mile delivery service providers. Hyundai Mobis started the RMA development focusing on mobility companies as it expects to create profits from autonomous mobility technologies including RMA once Level 5 self-driving vehicles are commercialized. It is likely to be ineffective for each unmanned mobility service operator to establish customer service networks to deal with unforeseen incidents and RMA is predicted to complement them. RMA is a new technology aimed at the market of self-driving vehicles of Level 4 that can drive themselves under limited conditions, and Level 5 that enables fully automated driving. ![]() "It really is a game changer for autonomy.”įOR LEVEL 4 AND LEVEL 5 SELF-DRIVING VEHICLES “This partnership allows autonomous and automation developers in all industries to cut their R&D spend, commercialize faster and meet regulatory requirements for deployment." Ottopia founder and CEO Amit Rosenzweig said in a statement. The car components maker within South Korea’s largest automaker Hyundai Motor Group is set to provide the hardware and software platform, as well as system integration while the Israeli company is poised to work on all the core technologies for teleoperations. Hyundai Mobis said on Wednesday it formed a partnership with Ottopia to introduce an end-to-end RMA solution. have joined forces to develop remote mobility assistance (RMA) technology for the commercialization of autonomous transportation equipment. Hyundai Mobis Co., the world’s sixth-largest automotive part supplier, and Israeli teleoperation startup Ottopia Technologies Ltd.
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